Akta-Vite packaging illustration
Client: Myerton Australia Pty Ltd | Project: Akta-Vite label redesign | Tools: Adobe Photoshop, Adobe Illustrator
Akta-Vite is an Australian made nutritious chocolate food drink which has been on Australian shelves since 1943. Looking to invigorate their vintage label with bright and modern graphics, Myerton Australia approached me with a brief for a koala character illustration to feature on their labels. Initially the koala also had a very vintage feel but eventually evolved through the feedback process into something modern with an organic, textured feeling. The illustration was completed in Photoshop using textures to give it a more organic, hand-drawn look.