Tiger Radler Ink Illustrations
Client: Tiger Beer | Collaborators: Jones Knowles Richie| Project: Tiger Radler citrus ink illustrations | Tools: Adobe Illustrator, ink, marker paper
I was commissioned to create these ink illustrations of citrus for the packaging redesign of Tiger Beer’s Radler range. I illustrated the lime, lemon, ginger and grapefruit in ink before scanning the illustrations and converting them into vectors. I arranged these illustrations into repeating patterns so the designers could easily apply them to other packaging layouts.
The new packaging looks great. The colours look refreshing and the illustrations emphasise the zesty flavours that enhance each beverage variety.